MY SERVICES
Advisory & consulting services across a broad range of marketing needs.
1
Brand Building
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Full-funnel marketing and communication strategies and tactics based on brand growth goals. Develop 360° marketing plans to help drive brand growth for all brand and budget sizes.
2
Marketing Leadership & Strategic Planning
Set strategic roadmap, develop OGSM (objectives, goals, strategies and measures), advise leadership or marketing teams.
3
Product Innovation
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Develop an innovation roadmap for brands, including major white space innovation in new and adjacent categories and line extensions with claims and consumer research to validate the ideas.
4
P&L Management & Investment Optimization
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Review and advise on P&L lines in an effort to optimize marketing investment and profitability, establishing and tracking KPI’s and ROI. Can also advise on cost saving opportunities.
5
Agency Management
Identify and RFP agencies, provide briefs and scope of work, form inter-agency teams, manage and track results.
6
Team Development & Coaching
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Develop and advise teams to accomplish high-performing results that exceed expectations. Mentor future potential marketing leaders.
7
M&A Exploration & Integration
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Play a key role as member of M&A team during exploration, due diligence, and integration phases. Comfortable digging into data rooms and CIMs, developing questions for Management Meetings, and working through all stages of the brand acquisition or selling process.
8
Counsel to C-Suite
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Advise on running business, marketing related activity, M&A projects, company restructuring, legal initiatives, mission development, innovation and entering new categories.